Arrogance And Accords The Inside Story Of The Honda Scandal -

Why? Because of .

A 2023 meme summed it up perfectly: a photo of a clapped-out, mismatched-panel, dented sixth-gen Accord with the caption: “This car has seen things. It has been to three funerals, two births, and one drive-by. It will outlive your Tesla.” Arrogance And Accords The Inside Story Of The Honda Scandal

Why? Because the Accord was relatable. You couldn’t afford a Supra. You couldn’t insure an RX-7. But you could buy a used Accord for $2,000, put $1,500 of parts into it, and have a car that looked like it belonged in a music video. It has been to three funerals, two births, and one drive-by

The Honda lifestyle isn’t about what you own. It’s about what you survive. It’s about the friend who still drives their 1998 Accord because “it won’t die.” It’s about the first car that taught you how to change oil, or swap a stereo, or just get to your job on time. You couldn’t afford a Supra

This is the inside story of how a company that refused to make a V8 engine, that killed its own sports cars, and that once called the idea of a luxury division “unnecessary,” accidentally built one of the most enduring lifestyle brands in history. To understand Honda’s lifestyle influence, you have to first understand its corporate arrogance. And no story captures that better than the early 1990s.