✅ “Content warning: This episode includes depictions of gun violence and discussions of self-harm.” ❌ “Warning: super scary stuff — don’t watch if you’re weak.” Proper style: Brief, spoiler-free (or clearly marked), focusing on premise and tone.
✅ “The cinematography captures the isolation of the protagonist, though the pacing drags in the second act.” ❌ “This movie is trash and the director should quit.” Proper style: Neutral, factual, and timely. Use AP or similar journalistic style.
✅ “A detective in near-future Tokyo investigates a series of disappearances linked to an underground virtual reality game.” ❌ “The detective finds out in episode 3 that his partner is the killer — watch to see how!” | Context | Tone | Do | Don’t | |--------|------|----|------| | Review | Balanced | Analyze craft | Insult creators | | News | Neutral | Cite sources | Speculate without evidence | | Social media | Conversational | Be engaging | Overuse caps/emoji | | Fan space | Respectful | Mark spoilers | Attack others’ tastes | | Warning | Clear | Be specific | Be dismissive or alarmist |
✅ “Netflix announced today that the series will return for a third season, with production set to begin in March.” ❌ “OMG they’re finally making more episodes!!!” Proper style: Conversational but clean; use hashtags sparingly and relevantly. Match platform norms (e.g., more casual on TikTok, slightly polished on LinkedIn).
✅ “Just finished episode 4 of #TheLastOfUs — no spoilers, but that ending caught me off guard. 😱 What did you think?” ❌ “EP 4 WAS LIT AF 🔥🔥🔥 BEST SHOW EVER PERIODT.” Proper style: Enthusiastic but coherent; mark spoilers clearly; respect differing opinions.
✅ “A struggling musician discovers a mysterious vinyl record that plays forgotten memories. Starring [Actor Name]. Available now.” ❌ “THE BEST MOVIE YOU’LL EVER SEE — YOU’LL CRY LAUGH DIE.” Proper style: Clear, neutral, placed before the content.
