Boy 2011 Ok.ru Direct

Digital Identity and Social Interaction among Russian Adolescent Males: A 2011 Case Study of OK.ru Usage

¹Department of Sociology, Moscow State University, Moscow, Russia ²Institute of Media Studies, Saint Petersburg State University, Saint Petersburg, Russia ³Center for Youth Research, Russian Academy of Sciences, Moscow, Russia boy 2011 ok.ru

OK.ru, adolescent digital identity, Russian youth, social networking services, gendered online behavior, 2011 1. Introduction Since the mid‑2000s, social networking services have become integral to youth culture (boyd, 2010). In the Russian Federation, the domestic platform Odnoklassniki (commonly abbreviated OK.ru) emerged as the leading SNS for adolescents, surpassing global competitors such as Facebook and VKontakte in user engagement among the 13‑18 age group (Rossi & Smirnov, 2012). By 2011, more than 8 million Russian teenagers were active on OK.ru, using it for communication, entertainment, and self‑presentation (Pavlov, 2011). By 2011, more than 8 million Russian teenagers

Alexei M. Petrov¹, Irina S. Kuznetsova², Dmitry L. Sokolov³ Kuznetsova², Dmitry L