You don’t need to be a professional graphic designer to create stunning PDFs. You just need to follow a few rules:
Inside, each project was framed as a narrative problem— “The light wouldn’t reach the basement” —followed by a visual solution. No dense paragraphs. No jargon. Just sketches, photos, and short, poetic captions. cautivante pdf
Eye-tracking studies show that people scan screens in an F-shape: left to right, top to bottom. Place key insights, pull quotes, or data points along that path. You don’t need to be a professional graphic