Banks offered credit card rewards, but nobody offered digital rewards for online shopping.
Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend.
Fast forward to today: 🔹 40+ million users across 12 markets. 🔹 Over 10,000 merchant partners (from Lazada to Nike). 🔹 A Unicorn status that proves loyalty economics works. justin lee shopback
In 2014, he co-founded ShopBack with a simple bet: If we make online shopping rewarding, users will come.
Choose the tone that fits your platform. Headline: From 3 guys in a garage to a $1B unicorn: The Justin Lee story. Banks offered credit card rewards, but nobody offered
The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups.
A browser extension + app that gives users money back for clicking through their link. Fast forward to today: 🔹 40+ million users
Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there.