Every sentence must earn the right to exist. Length is a privilege granted by the reader's patience.

"Social media affects mental health." (Too vague, obvious.) Good CUP: "The quantified self—tracking likes, shares, and views—has replaced the examined self, turning anxiety into a dashboard metric." (Specific, surprising, arguable.)

Now go write something too long for Twitter, too weird for LinkedIn, and too true for anyone to ignore.

Masterclass -

Every sentence must earn the right to exist. Length is a privilege granted by the reader's patience.

"Social media affects mental health." (Too vague, obvious.) Good CUP: "The quantified self—tracking likes, shares, and views—has replaced the examined self, turning anxiety into a dashboard metric." (Specific, surprising, arguable.) MasterClass

Now go write something too long for Twitter, too weird for LinkedIn, and too true for anyone to ignore. Every sentence must earn the right to exist

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