Marketing 3.0 is not about selling soaps; it’s about selling hope and contributing to a better world. It requires a holistic approach: Human-Centricity:
Industrial age focus on making and selling products efficiently. Marketing 2.0 (Consumer-Centric): philip kotler marketing 3.0 pdf free download
Consumers are viewed as multi-dimensional human beings with aspirations, not just targets for a sales pitch. Values-Driven: Marketing 3
Brands must possess and act on strong positive values, aligning with customer demands for sustainability, ethics, and social justice. Participation and Collaboration: aligning with customer demands for sustainability
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Marketing 3.0 is not about selling soaps; it’s about selling hope and contributing to a better world. It requires a holistic approach: Human-Centricity:
Industrial age focus on making and selling products efficiently. Marketing 2.0 (Consumer-Centric):
Consumers are viewed as multi-dimensional human beings with aspirations, not just targets for a sales pitch. Values-Driven:
Brands must possess and act on strong positive values, aligning with customer demands for sustainability, ethics, and social justice. Participation and Collaboration: