This study employs a qualitative content analysis of the film "Toilet Ek Prem Katha." The film was analyzed using a critical discourse analysis framework, examining the narrative, character development, and representation of social issues. The analysis focused on the film's portrayal of sanitation and cleanliness, women's empowerment, and social change.

Morgan, M., & Signorelli, N. (1990). Cultivation analysis: Conceptualization and methodology. Sage.

The findings of this study suggest that "Toilet Ek Prem Katha" is a significant example of Bollywood's potential to promote social change. The film's efforts to raise awareness about sanitation and cleanliness are effective, and its portrayal of women's empowerment highlights the complexity of social issues. However, the study also highlights the need for critical evaluation of media representation and its impact on society. The film's limitations, such as its reinforcement of certain stereotypes and tropes, must be acknowledged and addressed in future research.